Show the integrated innovations that make the LS perhaps the most visionary vehicle on the road.
Allows users to transition back and forth between 2 states. Usually used to show a passage of time, Lexus used this an affective way to show how their new technology works in the real world.
Complex animation can be executed in a number of different ways. In this case, the slider controls an HTML5 animation like a timeline on a video, giving the user total control over what parts of the ad they want to see.
Lexus had several features they wanted to highlight, so we built several pages into this single unit. This lets the advertiser pack a lot of information into a small screen.