Creative

Creative

Pennzoil

Platinum

Demonstrate the innovative technology of new motor oil

Gamification

Catch it
Pennzoil was looking to highlight several key features that were contained in it's new Platinum motor oil. As you catch each item that falls from the top of the screen, you see a little description of what it is, and once you catch all 5, you catch the cap to end the game. This reinforced that those special things are included in every container of Pennzoil Platinum.

Tilt

To bring the game to the mobile platform, Pennzoil leveraged the accellerometer and let the user tilt their device side to side to control game play. It added a fun element of strategy to the experience, and helped drive engagements.

Gamification

Catch it

Pennzoil was looking to highlight several key features that were contained in it's new Platinum motor oil. As you catch each item that falls from the top of the screen, you see a little description of what it is, and once you catch all 5, you catch the cap to end the game. This reinforced that those special things are included in every container of Pennzoil Platinum.

Tilt


To bring the game to the mobile platform, Pennzoil leveraged the accellerometer and let the user tilt their device side to side to control game play. It added a fun element of strategy to the experience, and helped drive engagements.