Mobile Ad Insights

All Things Mobile

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Client Story


Fall for Unilever Singapore Dove Hair Rescue

Unilever Singapore called on its agency Mindshare Singapore and Millennial Media, now a part of AOL, to promote its Dove Hair Contest on Tumblr. This first ever Tumblr integration that Millennial Media ran in the APAC market proved a valuable success.

Client Story


Share a Cookie Core with Unilever Singapore Ben & Jerry’s

Ben & Jerry's
During the hot summer in Singapore, Ben & Jerry’s launched its new Cookie Core flavors: The Boom Chocolatta! Cookie Core and Spectacular Speculoos Cookie Core. Millennial Media, now a part of AOL, helped Unilever Singapore and its agency Mindshare Singapore carry out their Ben & Jerry’s #CookieCoreWith campaign.



The Power of Creativity and Mobile Video

A summary of the main highlights from a recent IAB Digital Upfronts event.

Client Story


Feeding America + Starcom Launch Spoontember™ on Mobile

Feeding America
September marked the official start of Hunger Action Month™. To help engage the public and raise awareness for the 1 in 7 Americans struggling with hunger, Feeding America® launched Spoontember™ – a buzzy social media campaign that challenged supporters to use their smartphones to create and share their ultimate “Spoon Selfies” – all month long.

Client Story


Unilever Singapore Magnum Infinity Swirls to Success

Unilever Magnum Infinity
Unilever Singapore and its agency Mindshare Singapore chose Millennial Media to promote the launch of the new Unilever Magnum ice cream. Encouraging users to purchase the product and follow the Magnum Instagram page proved a success through custom Rich Media.



The Future of Mobile: Millennial Media Joins AOL

Today Millennial Media takes a big step by joining AOL.



High-Viewability Packages

We have two new open packages — High-Viewability Banners and High-Viewability Interstitials — that contain inventory with high viewability scores available to exchange buyers.



No Debate over Data

Here are four tips for Politics & Advocacy advertisers who want to use data to enhance a mobile campaign.



Dancing from Mass Media to Mobile

The Ellen DeGeneres Show is a broadcast television show with a great feel for digital and mobile.



Navigating the Path to a Successful Native Strategy

At the Millennial Media Partner Summit, we discussed native ads.



The Cord Nevers

Jason Kelly reflects on Advertising Week 2015.



Programmatic 3.0: The Data Awakens

Programmatic 3.0 is not about delivery. It’s about the use of data to inform buying decisions and measurement.
client story

Adidas “Light You Up” Mobile Campaign is a Runaway Success


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Mobile Ad Formats, Location Targeting, USA, CPG, Advertiser
client story

The North Face Explores New Channels with 1st Ever Mobile Campaign

The North Face

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Mobile Ad Formats, EMEA, Advertiser, Retail

ANA + Millennial Media

The State of Viewability

Check out the featured article in the September 2015 issue of ANA Magazine, where AOL's Alia Lamborghini charts where the viewability standard sits today and where the industry goes from here.

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