At the 2015 Millennial Media Partner Summit, I spoke with Jill Braff, the General Manager at Ellen Digital Ventures.
Over the course of nearly 2,000 episodes over the past 12 years, The Ellen DeGeneres Show has entertained folks all over the world. While serving as a beachhead, the show is an incredible platform to bring new content extensions to market to the myriad of other platforms where consumers are spending a growing amount of their time. The whole discussion is available below, and key points include:
- Discovery is tough, even for phenomenal apps. A multi-channel approach is great for cross-pollination.
- The origin point of content doesn’t matter; it’s a fluid media ecosystem. People love content more than they love a particular medium. It used to be that a successful book turned into a movie, which might produce a game; now it could go in the opposite direction.
- Paid apps can work! Heads Up!, a charades-style mobile game, was a huge success for Ellen Digital Ventures.
Jill wasn't kidding about the monumental success of Heads Up!. EDV recently launched a new game, Psych!, and we're psyched (sorry, had to) to partner with them on that one too. It is available now on the App Store and Google Play!
More from Matt Gillis
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.