MMX: The First Large-Scale Premium Programmatic Offering in Mobile
I'm very happy to announce the availability of our premium mobile ad exchange – the Millennial Media Exchange (MMX). This is big news, as it represents an unprecedented opportunity for our advertiser and developer partners, and a significant new partnership for our company.
Designed to give advertisers and developers a unique way to buy and sell on a real-time, programmatic basis, the MMX will offer access to our premium, best-in-class mobile inventory – which has never before been available on an exchange.
We have chosen to partner with AppNexus to help power MMX. Brian O’Kelley and his team have developed industry-leading technology in the exchange space, and are true pioneers in the real time bidding arena. By adding AppNexus’ technology on top of the foundation we’ve already built and acquired, and tying it to our premium global inventory, the Millennial Media Exchange will leapfrog other solutions in the market. It gives us a full ad tech stack that will be one of the most powerful in the digital advertising industry. And we’re not stopping there. We are hard at work on further innovations to come.
We are excited to be driving the market forward, and look forward to bringing superior results, greater control, and improved monetization opportunities to our partners and clients.
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.