“Combining the rich storytelling of video with mobile’s ability to connect with consumers across media and moments, Millennial Media and Havas Media were able to deliver a campaign that truly engaged target audiences. The impressive results are testament to mobile’s ability to target to consumers with compelling content on the go.”
Opportunity
Recognising an increasingly mobile target audience, Philips Italy engaged Havas Media and Millennial Media to create a mobile campaign for its Shaver series 9000 that would generate brand awareness whilst also driving users to the product page.
Results
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.
