Spinrilla Turns Up The Volume On Revenue Expectations With Video Ads
"Video has proven to be the highest paying & most engaging form of ad for us without ruining the user experience. Users understand that they’re getting access to free streaming music, so one video ad every 60 minutes isn’t seen as a problem."
OpportunityKnown as the 800-lb gorilla of free hip-hop mixtapes, Spinrilla was looking for a way to increase revenue from the ad-supported version of their app, which gives access to thousands of hip-hop mixtapes from well-known artists and DJs. Known as the 800-lb gorilla of free hip-hop mixtapes, Spinrilla was looking for a way to increase revenue from the ad-supported version of their app, which gives access to thousands of hip-hop mixtapes from well-known artists and DJs.
Spinrilla decided to engage a monetization partner who could generate higher eCPMs than their current partners without intruding their M18-32 target audience experience. The company turned to us for its access to high quality video campaigns from 95 of the top 100 Ad Age advertisers and its high level of personal customer service to drive this successful initiative.
Spinrilla’s earnings for the month following integration of video ads was 54.95% higher than the previous month, exceeding expectations.
Click-through rate increased by 1.14%.
Based on the lack of complaints, Spinrilla found that the video ads were not intrusive or frustrating to their users.
Fall for Unilever Singapore Dove Hair Rescue
Unilever Singapore called on its agency Mindshare Singapore and Millennial Media, now a part of AOL, to promote its Dove Hair Contest on Tumblr. This first ever Tumblr integration that Millennial Media ran in the APAC market proved a valuable success.
Share a Cookie Core with Unilever Singapore Ben & Jerry’s
Ben & Jerry's
During the hot summer in Singapore, Ben & Jerry’s launched its new Cookie Core flavors: The Boom Chocolatta! Cookie Core and Spectacular Speculoos Cookie Core. Millennial Media, now a part of AOL, helped Unilever Singapore and its agency Mindshare Singapore carry out their Ben & Jerry’s #CookieCoreWith campaign.
Feeding America + Starcom Launch Spoontember™ on Mobile
September marked the official start of Hunger Action Month™. To help engage the public and raise awareness for the 1 in 7 Americans struggling with hunger, Feeding America® launched Spoontember™ – a buzzy social media campaign that challenged supporters to use their smartphones to create and share their ultimate “Spoon Selfies” – all month long.
Unilever Singapore Magnum Infinity Swirls to Success
Unilever Magnum Infinity
Unilever Singapore and its agency Mindshare Singapore chose Millennial Media to promote the launch of the new Unilever Magnum ice cream. Encouraging users to purchase the product and follow the Magnum Instagram page proved a success through custom Rich Media.
Gillette Accelerates Brand Awareness with Innovative Rich Media Campaign
Leverage Gillette’s partnership with the Williams F1 racing team to engage consumers and associate the brand with technology.
NTUC FairPrice Xtra Chooses Mobile For 7th Anniversary Contest
NTUC FairPrice Xtra
In celebration of its 7th Anniversary, NTUC FairPrice Xtra Supermarket was looking to encourage local families to participate in the Trolley Dash; a 3-week contest designed to drive customers in-stores and online.
Emirates Airline Takes Mobile Strategy To New Heights
Increased traveler demand meant Emirates Airline needed to add more daily flights to its NYC to Dubai route.
OtterBox Wins with MySymmetry Promotion
OtterBox and its agency Maxus Singapore chose Millennial Media to promote the release of new MySymmetry smartphone cases in Singapore.
SITO Mobile & State Lottery Win Big with Deal ID from Millennial Media
SITO Mobile partnered with Millennial Media on a campaign for the State Lottery.
Campbell’s Swanson Brand Measures ROI on Mobile
Campbell’s Swanson brand was looking to drive in-store sales by inspiring foodies across the nation to bring its products to life at the holiday dinner table.
Ad Council + Carat Support Bullying Prevention With Mobile
In support of one of the most pressing issues facing children and young adults today, media agency Carat partnered with the Ad Council to help raise awareness around its national Bullying Prevention campaign.
Philips gets up close and personal with mobile brand awareness campaign for Shaver series 9000
Recognising an increasingly mobile target audience, Philips Italy engaged Havas Media and Millennial Media to create a mobile campaign for its Shaver series 9000
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