Research

2015 State of the Apps Industry Snapshot

Overview

Our 2015 State of the Apps report takes a deep dive into the app economy. Through a survey of app developers and publishers, this report features insights into developers and publishers current and future plans for development and monetization, as well as year-over-year trends from our 2014 report.

Highlights

85% of developers and publishers monetize their apps and sites in some way, up 12 percentage points from the previous year. Of this, 82% use advertising, compared to 73% last year.

 

69% of developers and publishers make their inventory available programmatically, with the majority seeing an increase in revenue as a result.

 

33% of developers and publishers allow video ads to run in their apps, an increase of five percentage points from the previous year. 16% allow native ads.

2015 State of the Apps Industry Snapshot

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