Research

APAC 2014 Mobile Mix™

Overview

This special Mobile Mix report takes a deep dive into the Asia-Pacific (APAC) device market, including charateristics, trends, and forecasts for the region.

Highlights

Currently, 65% of the population in APAC owns a mobile phone, while less than half owns a smartphone (23%). Despite having lower smartphone adoption than other regions, as home to two of the largest countries in the world, China and India, the substantial population of this region drives higher numbers of mobile and smartphone users.

 

Eight of the ten top device manufacturers are headquartered in the region, the majority of which support an Android OS. Android is the leading OS in the region, accounting for 71% of platform impressions. iOS accounts for 28% of regional platform impressions. Japan, Australia, Thailand, China, and Vietnam all see above average impressions from iOS devices.

APAC 2014 Mobile Mix

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