Research

Finance 2014 S.M.A.R.T.™ Report

Overview

This Finance S.M.A.R.T.™ report features an in-depth look at the vertical with insights into how demographics are spending their time in Finance content, how Finance advertisers are leveraging mobile advertising, and how emerging technologies are expected to grow.

Highlights

Finance is the fourth largest vertical on the Millennial Media platform running Brand Awareness & Engagement (30%) and Registration (37%) campaigns using Site Search actions (49%).

 

Consumer adoption of emerging mobile finance technologies continues to climb at an average of 39% a year.

 

Smartphones are the preferred mobile device for Finance content, and adults ages 18-24 spend the most amount of time in Finance on mobile (73%). Adults over the age of 50 spend the least amount of time in Finance on mobile (30%), which has grown four percentage points throughout the past year.

Finance 2014 S.M.A.R.T. Report

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