Research

Q2 2013 Mobile Mix™

Overview

This report takes a closer look into the mobile trends in Q2 of 2013, including the top manufacturers, devices, operating systems, and applications from the quarter.

Highlights

The Apple iPhone was the largest device on our platform in Q2 2013, accounting for 22% of impressions, followed by the Samsung Galaxy S (10%). Three tablets were in our top ten overall devices; the iPad, Samsung Galaxy Tab, and Kindle Fire.

 

Apple made up 42 percent of total impressions in Q2, which is up from 34 percent of total impressions in Q2 2012. During the same time period, Android increased share from 46 percent to 51 percent.

 

55 percent of our tablet impressions were from iOS, compared to 44 percent for Android. Of the impressions from Android tablets, 37% were from the Samsung Galaxy Tab, followed by the Amazon Kindle Fire (28%) and the Google Nexus 7 (7%). 

Q2 2013 Mobile Mix

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