Research

Q3 2013 Mobile Mix™

Overview

This report takes a closer look into the mobile trends in Q3 of 2013, including the top manufacturers, devices, operating systems, and applications from the quarter.

Highlights

Apple was leading manufacturer on our platform in Q3, accounting for 35% of impressions, and had three of the top four mobile devices (iPhone, iPad, and iPod Touch).

 

Android remained the largest operating system on our platform (56%), growing three percentage points from Q3 2012. iOS was the second alrgest operating system on our platform and accounted for 37% of impressions, up three percentage points from the previous year.

 

Games, Music & Entertainment, and Social Media were the top three app categories on our platform. Sports was the tenth largest app category, and within this, Soccer apps accounted for 59% of impressions. 

Q3 2014 Mobile Mix

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