Research

Technology 2013 S.M.A.R.T.™ Report

Overview

This S.M.A.R.T.™ report features an in-depth look at key advertiser trends, campaign goals, and post-click actions for Technology advertisers as compared to the global platform.

Highlights

While Pharmaceuticals was the tenth largest vertical on the Millennial Media platform in Q3, it displayed the largest year-over-year growth at 744%.

 

IT Decision makers was the audience most frequently targeted by Technology advertisers for B2B advertising.

 

Video was included in over 30% of all technology campaigns on the Millennial Media platform in Q3; more than all other verticals.

Technology 2013 S.M.A.R.T. Report

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