Research

Telecommunications 2014 S.M.A.R.T.™ Report

Overview

This S.M.A.R.T.™ report features an in-depth look at the Telecommunications vertical and how these advertising are using mobile advertising.

Highlights

Entertainment was the top overall vertical in terms of ad spending, but Pharmaceuticals had the most year-over-year growth, rising an incredible 491% percent.

 

Mobile advertisers are making greater use of video. 23% of the campaigns on our platform included a Watch Video action, up from 17% last year.

 

Telecommunications advertisers target Home Buyers more often than any other audience.

Telecommunications 2014 S.M.A.R.T. Report

Research

7.15.15

Back to School

This infographic explores how back to school campaigns performed on our platform.

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6.25.15

Connected Consumers: Gaining Insights Across Screens

The Connected Consumers report takes a closer look at how consumers use multiple devices to access the internet.

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6.18.15

What's My Worth? Report 2015

Exploring the value exchange consumers have with advertisers in return for letting them into their most personal environment, their mobile devices.

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6.10.15

The Growing Investment in Mobile Programmatic

This infographic takes a look at the year-over-year changes in the programmatic buying landscape.

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6.2.15

Mobile Dads – Why marketers should target them

This infographic looks at mobile dads, their time spent on mobile, the content they access, and what they purchase.

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4.1.15

2014 Year-in-Review S.M.A.R.T.™ Report

Year-in-review edition of the S.M.A.R.T.™ report features a year-over-year look at global trends.

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3.2.15

2014 Year-In-Review Mobile Mix™

Year-in-review edition of the Mobile Mix features a year-over-year look at global device trends.

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1.22.15

2015 State of the Apps Industry Snapshot

Features insights into developers' plans for monetization, including trends from our 2014 report.

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11.20.14

Finance 2014 S.M.A.R.T.™ Report

An in-depth look at the Finance vertical from an advertiser and mobile consumer perspective.

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10.13.14

Millennial Moms – Are We There Yet?

A look at Millennial Moms and how this audience is using mobile to support purchase decisions.

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9.22.14

APAC 2014 Mobile Mix™

Features a deep dive into the device rends for the Asia-Pacific region from our platform.

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9.9.14

EMEA 2014 Mobile Mix™

Features a deep dive into the device trends for the EMEA region from our platform.

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