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ÜberTwitter had dedicated its resources to product and technical development, but, even with limited marketing outreach, had achieved enviable levels of popularity. However, so much success for a company with limited resources meant that they needed a scalable, operationally efficient solution to monetize their huge volume of app traffic.
ÜberTwitter engaged Nexage to source ad inventory from their 150+ global ad sources for their increasingly popular and trafficked applications.