Resources

Nexage is eager to help you—whether that means giving you a sense of where we are, what we are doing and what we are thinking. Our resources page is a place where we hope you engage, learn and return back to time and time again. (We also hope that you come talk to us at the events to in which we participate.)

If you can’t find the information you’re looking for here, fill out our contact form and let us know how we can help.

Press Releases

Ray Colwell Joins Nexage as SVP of Global Business Development
Nexage Introduces Mobile’s First Complete Brand Safety Solution
Brand Spend Drives 80 Percent Growth on the Nexage Exchange During the Holiday Season

Events

Gamescom
Engage with Mobile Audiences to Drive Results
dmexco

Case Study

Top 10 Celebrity Gossip Site Top 10 Celebrity Gossip Site
Challenge:

In its first two years, this Top 10 Celebrity Gossip Site successfully focused on reader acquisition and retention, driving traffic to the tune of 80 million monthly impressions. However, their monetization efforts weren’t yielding stellar results. Poor ad-quality control hurt their direct sales business and a weak ad-sourcing solution dragged revenue down.

Solution:

The Top 10 Celebrity Gossip Site selected Nexage to maximize its revenue and bring stability and control back to its business. Nexage provided a complete and efficient inventory distribution solution for both sold and discretionary inventory with the Nexage Exchange, including Nexage Mediation to optimize millions of impressions, business controls to ensure brand integrity, and Nexage RTB to access the surge in ad dollars from real-time enabled ad buyers and Demand-Side Platforms (DSPs); and an robust mobile ad server to support direct sales efforts.

The implementation of these solutions combined with publisher-specific suggestions by the client services manager—such as accepting video and rich media ad units—has strengthened every aspect of the client’s mobile advertising business.

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