The Nexage Analytics Report is a quarterly report that provides in-depth analysis of the dynamics, trends, and patterns shaping mobile advertising. Our goal is to go beyond the headlines and provide visibility and insights that help you understand this dynamic market—and give you a sense of where we are going as an industry.
airG saw the opportunity to add a significant revenue stream to its extensive mobile inventory with mobile advertising. However, the challenges associated with monetizing billions of monthly page impressions—multiple ad networks with distinct reporting interfaces, reconciliations, and integration specs — were daunting.
airG engaged Nexage Exchange to streamline its mobile advertising business. With Nexage Exchange, airG gains access to 150+ global ad sources, one-click ad screening to ensure brand integrity and protection, and a single reporting dashboard with in-depth reports on revenue, eCPM, fill rate, and click rate. In addition, airG receives consolidated payments and the expertise of our experienced publisher services team.