Press Releases

Apr 9, 2014: Ray Colwell Joins Nexage as SVP of Global Business Development
Feb 19, 2014: Nexage Introduces Mobile’s First Complete Brand Safety Solution
Feb 11, 2014: Brand Spend Drives 80 Percent Growth on the Nexage Exchange During the Holiday Season
Oct 9, 2013: Nexage Names Former Apple and WPP Executive to Lead European Business
Sep 18, 2013: BlueKai and Nexage Team Up to Power Data-Driven Targeting in Mobile
Jul 17, 2013: Nexage Reaches Major Milestone with More Than 50 Percent of Spend Now through RTB
Jun 19, 2013: Nexage Extends Technology Platform by Adding Key Transparency Capabilities
Apr 9, 2013: TRUSTe, Nexage and Tapad Announce a First-to-Market Mobile Privacy Solution
Jan 16, 2013: Nexage Achieves 171% Growth in 2012
Nov 28, 2012: Former Mobile Executive from The Weather Company and NFL Joins Nexage
Nov 5, 2012: Nexage Launches Nexage Connect
Aug 6, 2012: Nexage Increases Series B Round Financing to $15M
Jun 6, 2012: Nexage closes US$10 million investment, led by SingTel Innov8
Mar 28, 2012: Nexage Meets Real-time Business Needs of Mobile Advertising Buyers & Sellers
Dec 14, 2011: Nexage Launches Private Exchange
Nov 30, 2011: Nexage Selected by Backflip Studios to Monetize Their Free Games
Nov 2, 2011: Nexage Delivering Significant Growth and eCPM Value for Location-Enabled Impressions
Oct 4, 2011: Nexage Exceeds 20 Bidders on its Mobile RTB Exchange; Bids Growing 183% per Month
Sep 14, 2011: Turn Selects Nexage as Strategic Partner to Accelerate Mobile Advertising Audience Reach
Sep 7, 2011: Nexage Announces Rapid Expansion – New Offices and Key Executive Hires
Aug 30, 2011: Nexage to Deliver Rich Media Ad Units using ORMMA Standard
Aug 23, 2011: Nexage and TubeMogul Partner to Deliver Mobile Video Ads over the Real-Time Bidding (RTB) Exchange
Aug 10, 2011: Nexage Exceeds 8 Billion Impressions per Month
Jul 26, 2011: Nexage Selected as Partner for Advertising on Angry Birds™
Jun 28, 2011: Real-time Bidding on Nexage RTB Exchange Lifts Publisher & Developer eCPM by 86%
Jun 2, 2011: Real-time Bidding on Nexage RTB Exchange Lifts Mobile Ad Performance (CTR) by 34%
Apr 12, 2011: Nexage Announces the Launch of Nexage RTB Exchange
Apr 7, 2011: NEXAGE PLATFORM HITS 100% UPTIME MILESTONE
Mar 9, 2011: Nexage Selected to Monetize Ad Inventory for Kiloo’s Whac-a-Mole® Game
Feb 15, 2011: GOOOAALL! Nexage Effectively Monetizing Goal.com’s International Mobile Traffic

Case Study

Pinger Pinger
Challenge:

Pinger lets you to text and talk free from your iOS, Android, and Windows device. Pinger’s communication apps are some of the most frequently launched apps in the world. Needless to say, Pinger has a massive mobile audience to monetize.

To move their mobile advertising business forward, Pinger identified three areas of focus: 1) increase mobile ad revenue by monetizing more of their 3B+ monthly impressions; 2) simplify and reduce the cost of their mobile ad operations; and 3) gain better visibility to their mobile ad business through reporting.

Solution:

Pinger took advantage of Nexage’s market-leading mobile ad tech stack, powered by the Nexage Exchange, which gives Pinger access to more than 200 demand sources, including ad networks, DSPs, and agency trading desks through a single point of integration.

  • Pinger enriches their CPM and revenue performance by integrating data segments through Nexage Connect.
  • Nexage delivers rich media and interstitial ad units to enhance consumer experience and drive CPM and revenue gains.
  • Pinger benefits from Nexage’s rich, real-time reporting, which provides continuous and detailed visibility to business results.  

In addition, Pinger obtains an experienced publisher services manager who provides high-touch account management, proactive account planning and ongoing support. 

“Nexage is a strong and consistent partner across the board from RTB revenue to CPMs, demand volume, and customer service,” says Michelle Marko, senior manager, partners at Pinger. “Aside from exceeding revenue goals, one of my major challenges is access to detailed reporting data. The flexibility and granularity of Nexage’s reporting system is critical to our success. It is not a black box when it comes to accessing and analyzing data from Nexage.”

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